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Instagram Marketing Plan : Distilleerderij 't Nieuwe Diep
(2023)
The aim of this project-based thesis was to develop a comprehensive Instagram marketing plan for Distilleerderij 't Nieuwe Diep. The concrete outcomes of this project were a PDF Instagram Marketing Handbook and a summarizing poster, intended for use...
Instagram Content and Marketing Development
(2022)
This project-based thesis focuses on the content of Instagram account for Restaurant Merimesta in Pori and its marketing development. This thesis project's goal was to generate visual content, a content plan, and a marketing strategy for Merimesta...
Benefits and Challenges of Using ChatGPT in Written Content Creation – Practical Guidelines
(2023)
The purpose of the thesis was twofold. First, it was intended to educate what ChatGPT is, explain its basic functions, and examine, are the benefits of using ChatGPT in written content creation greater than its challenges. The second purpose...
Content Marketing in Sports Small & Medium Enterprises
(2021)
The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has enabled a new generation...



